Kenwick Dial-a-Pizza’s website needed to capture the appeal of a local pizza shop while making it easy for customers to go from craving pizza to placing an order. Visitors should be able to quickly browse the menu, discover the available deals and understand their pickup and delivery options. The website needed to showcase the food in an appetising way, communicate the business’s local character and put online ordering front and centre. Clear calls to action, menu information and prominent offers help customers find what they need, whether they’re planning their usual order or trying the shop for the first time.