Athena Route
Branding Designer
Athena is a multidisciplinary designer with a love for creating brands that stand out and make people feel something. With a background in Graphic Design, her skill set spans creative strategy, branding, campaign developments, illustration, and copywriting, always aiming to make work that feels both visually strong and grounded in purpose and story.
She’s especially passionate about working with small businesses and emerging brands, helping them find their voice and build identities that feel true to who they are. Her experience ranges from fashion and swimwear to hospitality, developing brand strategy and designing custom textile prints for labels like Social Paradise, as well as crafting menus and visual assets for local bars and restaurants. No matter the brief, Athena’s approach is rooted in understanding the story behind the brand and finding a tailored, meaningful way to communicate it.
When she’s not designing, you’ll find Athena painting or drawing, hunting for new thrifted treasures, keeping up with the latest fashion and makeup trends, or collecting inspiration from everyday life. Her love for art, culture, and style fuels everything she creates.
